Copywriting landing pages that convert, Jesse Forrest [Nomad Summit 2020]
2 min readJan 24, 2020
This past weekend in Chiang Mai, Thailand, was the 8th Nomad Summit.
I attended the full conference day on Saturday & then taught a writing workshop on Monday.
Below are my notes from Jesse’s workshop: Copywriting landing pages that convert.
For an overall review of the Nomad Summit event, venue, high-level takeaways, book recommendations, and links to all the other speaker notes I took, check out my main review:
- Wrote / plagiarized a book on how to get a girlfriend while in high school; made a website to sell it online, and someone gave him feedback to improve his landing page, headline, copywriting, etc
- Began studying copywriting, psychology, marketing
- Most people are not ready to buy right away, so you need 5–7 touchpoints to warm people up enough to buy — happens in 3 stages:
- Awareness stage: content (videos + blog posts)
- Consideration stage: free offer (webinar, white paper, ebook)
- Decision stage: sales (case studies, free trial, consultations, live demo)
- See how other people are running ads: www.facebook.com/ads/library
- Social post / ad: ask a question that relates to a problem, mention your product / services, eye catching image, clear headline, description with details that convince people to click
- You’ll get better results sending paid traffic to a dedicated landing page than to any other page
- Lead magnet pages are shorter than a sales LP, goal is just to get people to opt in to email list, not purchase
- Message match: How well does your landing page copy + imagery match the intention from the search / clickthrough?
- Kickstarter campaign pages are good references for sales pages
Overall, Jesse gave a great presentation that was well-organized, specific, and with clear applicable information. I learned a lot, and I already work in digital marketing & copywriting.
Katherine Conaway is a digital nomad, working remotely while she travels the world — on the road since June 2014.
