Creative Briefing Advice (for people & companies), based on Midjourney AI prompting guidance — aka How to Ask for Art

Sometimes computers can teach us how to communicate better with other people.

I’m currently working with an agency, and this week our team has been playing around with Midjourney as a fun creative side project.

On our weekly agency team meeting today, our Creative Director presented the artworks that we made & submitted for us to guess the creators. It was amazing to see the range of both the inputs of our prompts and what the resulting images looked like.

It also made me think about how we communicate with each other and how often we fail to do it effectively.

Computers can sometimes teach us how to communicate better with other people.

If a program or bot doesn’t understand what we’re asking, we have to learn to ask differently. We reconsider how it’s processing the inputs we gave it, what it prioritizes & why, and how to direct it to create the end product we want or need.

And yet, when we talk to people, we expect them to know exactly what we mean — even if we don’t explicitly say it (or potentially know ourselves).

So I used what I learned playing with Midjourney for about an hour this week and combined it with what I’ve noticed in a decade of working with…