Social media marketing, Julia Jerg [Nomad Summit 2020]

This past weekend in Chiang Mai, Thailand, was the 8th Nomad Summit.

I attended the full conference day on Saturday & then taught a writing workshop on Monday.

Below are my notes from Julia Jerg’s presentation on social media marketing.

For an overall review of the Nomad Summit event, venue, high-level takeaways, book recommendations, and links to all the other speaker notes I took, check out my main review:

Nomad Summit 2020 Review

Julia Jerg: Social media marketing

• Started traveling in 2011, then started blogging in 2015
• Multiple income streams: social media marketing & consulting, fb group, blog, ebook, online course & teaching
• With SMM, consider: what is the story & social proof you want to stand for your brand and to be the online record of what you do?
• Who is your ideal customer / audience? Every post needs to address their needs aka solve their problem
• Social etiquette — be consistent, be social & engaging, be real & unique, be professional
• Make posts clickable — compelling headlines, clear CTAs, ask questions, insert links 25% of the way into the post esp on Twitter, use action words
• Share real content — BTS in Instagram stories, Facebook live for approachable
• Facebook is still very useful, 1.62B people log on every day
• Automation is key

A couple of my favorite aspects of Julia’s talk: her encouraging people to take creative approaches to finding clients & business opportunities, and shaping life around what you want vs expectations.

Julia Jerg spoke about social media marketing and traveling the world with kids.

Katherine Conaway is a digital nomad, working remotely while she travels the world — on the road since June 2014.